{
 "study": "Ads Enter Google AI Mode: the organic squeeze on commercial queries",
 "source": "https://organikpi.com/blog/geo-ai-search/ads-in-google-ai-mode/",
 "publisher": "OrganiKPI",
 "captured": "2026-07-08",
 "license": "CC BY 4.0",
 "row_count": 160,
 "fields": {
  "keyword": "the commercial/transactional Google query, US desktop",
  "vertical": "one of 8 verticals, 20 queries each",
  "aio_present": "true if the SERP showed an AI Overview",
  "aio_content_returned": "true if AI Overview content loaded (load_async_ai_overview)",
  "aio_citation_domains_n": "distinct domains cited in the AI Overview",
  "paid_count": "ads captured in the fetch (0 across all rows: datacenter fetches get no ads, a stated methodology limit)",
  "first_organic_rank": "absolute SERP position of the first organic result",
  "features_above_first_organic": "SERP features rendered above the first organic result",
  "feature_types": "ordered semicolon-joined list of SERP feature types on the page",
  "aio_citation_domains": "semicolon-joined domains cited in the AI Overview",
  "error": "collection error, empty when the fetch succeeded"
 },
 "rows": [
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   "vertical": "Insurance & Finance",
   "aio_present": "True",
   "aio_content_returned": "True",
   "aio_citation_domains_n": "6",
   "paid_count": "0",
   "first_organic_rank": "2",
   "features_above_first_organic": "1",
   "feature_types": "ai_overview;organic;organic;organic;people_also_ask;organic;organic;organic;organic;organic;organic;related_searches;organic;organic;organic;organic;organic;organic;organic;organic;organic;organic;related_searches",
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   "error": ""
  },
  {
   "keyword": "cheap car insurance",
   "vertical": "Insurance & Finance",
   "aio_present": "False",
   "aio_content_returned": "False",
   "aio_citation_domains_n": "0",
   "paid_count": "0",
   "first_organic_rank": "1",
   "features_above_first_organic": "0",
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   "aio_citation_domains": "",
   "error": ""
  },
  {
   "keyword": "best life insurance",
   "vertical": "Insurance & Finance",
   "aio_present": "True",
   "aio_content_returned": "True",
   "aio_citation_domains_n": "10",
   "paid_count": "0",
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   "features_above_first_organic": "1",
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   "error": ""
  },
  {
   "keyword": "home insurance quotes",
   "vertical": "Insurance & Finance",
   "aio_present": "False",
   "aio_content_returned": "False",
   "aio_citation_domains_n": "0",
   "paid_count": "0",
   "first_organic_rank": "1",
   "features_above_first_organic": "0",
   "feature_types": "organic;organic;people_also_ask;organic;organic;organic;organic;organic;organic;organic;organic;related_searches;organic;organic;organic;organic;organic;organic;organic;organic;organic;organic;related_searches",
   "aio_citation_domains": "",
   "error": ""
  },
  {
   "keyword": "best credit cards",
   "vertical": "Insurance & Finance",
   "aio_present": "True",
   "aio_content_returned": "True",
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   "paid_count": "0",
   "first_organic_rank": "2",
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   "error": ""
  },
  {
   "keyword": "balance transfer credit card",
   "vertical": "Insurance & Finance",
   "aio_present": "True",
   "aio_content_returned": "True",
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   "paid_count": "0",
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   "error": ""
  },
  {
   "keyword": "personal loan rates",
   "vertical": "Insurance & Finance",
   "aio_present": "True",
   "aio_content_returned": "True",
   "aio_citation_domains_n": "2",
   "paid_count": "0",
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   "features_above_first_organic": "1",
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   "aio_citation_domains": "www.bankrate.com;www.nerdwallet.com",
   "error": ""
  },
  {
   "keyword": "best high yield savings account",
   "vertical": "Insurance & Finance",
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   "error": ""
  },
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   "keyword": "mortgage rates today",
   "vertical": "Insurance & Finance",
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   "paid_count": "0",
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   "error": ""
  },
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   "vertical": "Insurance & Finance",
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  },
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   "error": ""
  },
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   "keyword": "pet insurance quotes",
   "vertical": "Insurance & Finance",
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   "aio_content_returned": "False",
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