Service

AI Readiness Audit for B2B SaaS Marketing Teams

A 50-point AI readiness scorecard for your GTM stack.

Every B2B SaaS marketing team is being told to ‘do more with AI’, without a clear sense of where they actually stand or what to invest in next. Our AI Readiness Audit gives you that clarity.

Two weeks. A 50-point scorecard. A prioritized 30/60/90-day roadmap. No fluff, no vendor pitching.

The five-pillar AI readiness framework

1. Marketing data maturity

How clean, integrated, and actionable is your data? Can you answer attribution questions in under an hour? Are your data layers AI-ready?

2. AI governance & attribution

Do you have policies for AI use in marketing? How do you measure AI’s contribution to pipeline? What guardrails are in place?

3. Content infrastructure for AI search

Are you optimized for AI engines (ChatGPT, Perplexity, Google AI)? Is your content production process AI-augmented or AI-replaced?

4. Team competency & workflows

Where is AI making your team faster, and where is it slowing them down? What skill gaps need to close?

5. Tool stack integration

Is your stack AI-first or AI-bolted-on? Where’s the duplication, where’s the lock-in, where’s the leverage?

What you get

  • 50-point readiness scorecard with weighted scoring
  • Pillar-by-pillar maturity rating (1-5)
  • Prioritized 30/60/90-day roadmap
  • Quick-win recommendations with ROI estimates
  • Risk assessment (governance, data, security)
  • 60-minute findings workshop with your team

Process

Step 1: Kickoff (30 min)

We meet your team, scope the audit, and gather initial documentation.

Step 2: Audit (1 week)

We interview key stakeholders, review your stack, and analyze your data and content.

Step 3: Report + workshop (2 hours)

Delivered report and a live walkthrough where we discuss findings, recommendations, and next steps.

Investment

$4, 500 flat fee. Two-week turnaround. Includes the scorecard, roadmap, and findings workshop.

Frequently Asked Questions

What is an AI readiness assessment?

It’s a structured evaluation of how prepared your organization is to adopt and benefit from AI. Our version focuses specifically on B2B SaaS marketing teams across data, governance, content, team, and stack.

How is this different from Microsoft’s free assessment?

Microsoft’s tool is a generic 45-question self-assessment. Ours is a delivered diagnostic with stakeholder interviews, stack analysis, and a tailored roadmap, built specifically for B2B SaaS GTM teams.

Do you recommend specific tools?

Yes, and we’re vendor-agnostic. We recommend what fits your stage, stack, and team capability, not what we resell.

Who should be involved on our side?

Marketing leader, ops/RevOps lead, and ideally the head of data or analytics. Total time commitment is about 4 hours across the two weeks.

Book your AI readiness audit

Get clarity on where your marketing team stands and what to invest in next. Two weeks, $4, 500, no fluff.

Ready to get started with AI Readiness Audit for B2B SaaS Marketing Teams?

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