Most GTM consulting produces a beautiful PDF and a stalled team. We don’t do that. We work alongside your founders and marketing leaders to define the strategy and then put the first version into market within 60 days.
Our work covers ICP definition, positioning, pricing, channel strategy, and the AI-era distribution mechanics most consultants don’t yet understand.
What we cover
ICP & buyer research
Tight ICP definition (firmographic + technographic + behavioral). Real buyer interviews, not personas invented in a workshop. Documented in a usable brief, not a 60-page report.
Positioning & messaging
Crystal-clear category, point-of-view, and message hierarchy. We use April Dunford’s positioning canvas as the spine, then pressure-test it against real buyers.
Channel strategy
Where your buyers actually are, including the AI-era surfaces (ChatGPT, Perplexity, communities) most strategy decks still ignore. Concrete channel-by-channel investment recommendations.
Pricing & packaging
Tier design, price points, expansion levers, and how to communicate value. We’ve priced everything from $99/mo SMB tools to six-figure enterprise contracts.
Sales-marketing handoff
Lead definitions, qualification criteria, handoff SLAs, and the operating cadence that keeps the two functions aligned.
How we work
Diagnostic sprint (2 weeks)
We interview your team, your customers, and review the data. You get a written diagnostic with the 3-5 highest-leverage moves.
Strategy & playbook (4-6 weeks)
We co-build the GTM strategy with your team. Every output is a working document your team will actually use, not a one-time deliverable.
Activation (4-8 weeks)
We help ship the first version into market. Could be a website refresh, a new positioning rollout, a channel launch, or a sales enablement pack, whatever the diagnostic surfaced.
Engagement models
| Engagement | Best for | Investment |
|---|---|---|
| Diagnostic | 2-week strategic clarity sprint | $6, 500 |
| Full GTM build | 8-12 week strategy + activation | From $24, 000 |
| Fractional CMO/Advisor | Ongoing strategic partnership | From $5, 500/mo |
Who we work best with
- B2B SaaS companies between $500K and $20M ARR
- Founders who want a thinking partner, not a vendor
- Teams ready to make hard positioning calls
- Companies where AI is reshaping their buyers’ behavior
Frequently Asked Questions
How is this different from a fractional CMO?
A fractional CMO runs marketing day-to-day. We focus on strategy, positioning, and high-leverage moves. We can extend into a fractional CMO arrangement after the initial engagement if it’s the right fit.
Do you have B2B SaaS specialization?
Yes, that’s our sole focus. We don’t take consumer, agency, or services-business engagements.
Can you help with fundraising narrative?
Indirectly, strong positioning and ICP clarity makes fundraising easier, and we’ve helped clients sharpen their narrative ahead of rounds. We don’t write pitch decks.
What about AI-era go-to-market?
It’s table stakes for us. Every GTM strategy we build accounts for how AI is changing buyer research, content discovery, and the channel mix. This is a major gap with traditional GTM consultancies.
Book a GTM diagnostic call
30 minutes. We’ll tell you whether a deeper engagement makes sense, and what we’d focus on if it does.