TL;DR
- AgencyAnalytics is the best white-label SEO reporting tool for most agencies.
- It scores 4.7 on G2 and includes a custom domain.
- White label costs extra at Semrush ($20 per report) and Databox.
- SE Ranking fits SEO-first agencies; Oviond covers 10 clients for $50 monthly.
- Data Studio is free but has no white-label setting.
A white-label SEO reporting tool sends clients their rankings, traffic and Search Console data in reports and dashboards that carry your agency’s logo, colours and domain. AgencyAnalytics is the best pick for most SEO agencies: the custom domain, branded email and client portal are all included from $20 per client a month, and it scores 4.7 on G2 from 463 reviews. Elsewhere the white label is often a separate purchase.
SE Ranking is the pick for SEO-first agencies that want native rank, backlink and AI-search data under their own brand, and Oviond is the budget pick at $50 a month for 10 clients.
Best white-label SEO reporting tools at a glance
Short on time? Here is the ranked shortlist.
| Tool | Best for | White label from | Free tier | Starting price | Rating |
|---|---|---|---|---|---|
| AgencyAnalytics | Best overall for SEO agencies | Included on the single plan | 14-day trial, no card | $20 per client a month (annual) | G2 4.7 (463) |
| SE Ranking | Best for SEO-first agencies | Agency Pack, +$69 a month, annual only | 14-day trial, no card | $103.20 a month (annual) | G2 4.7 (1,610) |
| DashThis | Best for agencies with a steady client count | Included on every plan | 14-day trial | $44 a month (annual) | G2 4.7 (94) |
| Swydo | Best for agencies whose clients use one or two data sources | Included on the single plan | 14-day trial, no card | $69 a month (monthly), 10 sources | G2 4.6 (115) |
| Oviond | Best budget pick for 10+ clients | Included, 10-client minimum | 15-day trial, no card | $40 a month for 10 clients (annual) | AppSumo 4.1 (142) |
| Semrush My Reports | Best for existing Semrush users | Pro Report, $20 per report a month | Free plan, 1 unbranded report | $117.33 a month (annual) | G2 4.4 (4,071) |
| Nightwatch | Best for rank and AI-visibility reports | Professional plan, €159 a month (annual) | 14-day trial, no card | €79 a month (annual) | G2 4.7 (64) |
| Raven Tools | Best for many client domains on a budget | Subdomain on every plan, custom domain from Grow | 7-day trial | $39 a month (annual, prepaid) | G2 4.2 (154) |
| Databox | Best for business KPIs beyond SEO | Add-on, $200 a month (annual) or $250 monthly | Free plan, 3 data sources | Agency from $79 a month (annual) | Capterra 4.6 (205) |
| Whatagraph | Best for large multi-brand teams | Branding on Max, custom domain as a Prime add-on | No, demo only | From €999 a month (annual) | G2 4.5 (283) |
| Data Studio | Best free option | No white-label setting | Free | $0 | G2 4.4 (476) |
What is a white-label SEO reporting tool?
A white-label SEO reporting tool pulls rankings, Search Console clicks and AI referral traffic in GA4 into scheduled reports and dashboards, then removes the vendor’s branding so the client sees only yours. The white label has three layers: your logo and colours, a custom domain, and a branded sender email. Nearly every tool here covers the logo and colours. The custom domain and branded email often need a higher plan or an add-on.
Reporting and dashboard platforms (AgencyAnalytics, DashThis, Swydo, Oviond, Databox, Whatagraph) connect to the SEO tools you already pay for. SEO platforms (SE Ranking, Semrush, Nightwatch, Raven Tools) generate the ranking and audit data themselves. Data Studio is a free general report builder.
How we ranked these
Five criteria, in priority order.
- White label at the entry price. Logo, custom domain and branded email on the plan you would buy rank above an add-on or a higher tier.
- How much SEO data it has itself. Native rank tracking, backlinks, GA4 and AI-search visibility reporting.
- How many people have reviewed it, and how they rate it, from the platform that carries the most reviews for that vendor.
- What 10 clients cost at list price.
- A free tier or a trial without a card.
The 11 best white-label SEO reporting tools in 2026
1. AgencyAnalytics: Best overall for SEO agencies
AgencyAnalytics puts the full white label on its single plan: logo and colours, a custom domain, custom email and a client access portal. It costs $20 per client a month on annual billing or $25 monthly, with unlimited sources, reports and users. Native rank tracking is a paid add-on, and so is the AI Tracker beta, which reports AI-search metrics such as visibility, sentiment and citations.
Key details:
- Best for: agencies that want the full white label on one per-client bill.
- What it does: client dashboards, scheduled reports, a client portal, 85+ integrations, API and MCP.
- Free tier: no free plan. 14-day trial, no credit card.
- Pricing: $20 per client a month (annual) or $25 monthly, white label included.
- Rating: G2 4.7 from 463 reviews.
- Watch for: rank tracking costs $41.67 a month (annual) per 500 keywords.
Pros
- Logo, domain, branded email and client portal on one plan.
- Unlimited sources, reports and users per client.
- Most G2 reviews of the reporting and dashboard platforms here.
Cons
- Native rank tracking is a paid add-on.
- 10 clients cost $250 a month, billed monthly.
A full white label you can quote per client.
2. SE Ranking: Best for SEO-first agencies
SE Ranking is an SEO platform first, and its white label comes through the Agency Pack, a $69 a month add-on sold only with annual billing. The pack brands the platform and reports with your logo and domain and adds client seats. The platform covers rank tracking across Google’s top 100, backlink monitoring, a website audit and 100 AI-search prompts tracked daily on Core. Core plus the pack costs $172.20 a month, with the rest of SE Ranking’s platform included.
Key details:
- Best for: SEO-first agencies that want native SEO data under their own brand.
- What it does: rank tracking, backlinks, site audit, AI prompts, API and MCP access.
- Free tier: no free plan. 14-day trial, no credit card.
- Pricing: Core $103.20 a month (annual), plus the Agency Pack at $69 a month, annual only.
- Rating: G2 4.7 from 1,610 reviews.
- Watch for: its own pages disagree on client seats (10 or 30).
Pros
- Native rank, backlink and audit data in branded reports.
- 100 AI-search prompts tracked daily on Core.
- 4.7 on G2 from 1,610 reviews.
Cons
- The white label adds $69 a month to Core.
- Core stops at 10 projects.
Native rank, backlink and AI-search data under your own brand.
3. DashThis: Best for agencies with a steady client count
DashThis includes the white label on every plan: custom logo and colours, a custom domain and custom email. Plans are priced by the number of dashboards. Integrations cover Search Console, GA4, Semrush, Ahrefs and Moz. DashThis has no client portal; reports go out by URL, email and PDF. For 10 clients, Professional covers 10 dashboards and 40 sources at $164 a month, or $139 billed annually.
Key details:
- Best for: agencies with a steady client count.
- What it does: marketing dashboards, SEO report templates, automated email reports, PDF export.
- Free tier: no free plan. 14-day trial with 10 dashboards.
- Pricing: Individual $44 a month (annual) or $54 monthly, white label included.
- Rating: G2 4.7 from 94 reviews.
- Watch for: each GA4 property or ad account counts as a source, and Individual stops at 15.
Pros
- Custom domain and email from the $44 plan.
- Flat per-dashboard pricing is easy to quote.
- Automated email reports on every plan.
Cons
- Every connected account counts against the source cap.
- No native rank tracking or AI-search visibility.
Full white label on every plan from $44.
4. Swydo: Best for agencies whose clients use one or two data sources
Swydo sells one plan with every feature and prices it by connected data source: $69 a month including 10 sources, then $4.50 per source up to 100, with unlimited clients, users and reports. The white label, a custom domain and client portals are included. SEO sources include GA4, Search Console, SE Ranking and Semrush, and cross-client KPI alerts go out by email or Slack. Ten clients on 3 sources each come to $159 a month.
Key details:
- Best for: agencies with many clients on one or two data sources each.
- What it does: reports, dashboards, client portals, cross-client KPI alerts, 38+ integrations.
- Free tier: no free plan. 14-day full trial, no credit card.
- Pricing: $69 a month with 10 sources, then $4.50 per source, excluding VAT.
- Rating: G2 4.6 from 115 reviews.
- Watch for: every connected account bills as a source.
Pros
- Unlimited clients, users and reports on one plan.
- White label, custom domain and client portals included.
- Cross-client KPI alerts between reports.
Cons
- Cost grows with every connected account.
- Integrations lean toward paid media.
Good value when clients run on one or two sources.
5. Oviond: Best budget pick for 10+ clients
Oviond charges $5 per client a month, or $4 on annual billing, with a 10-client minimum. The $50 floor buys white-label reports on your own domain, unlimited reports, sources and users, and an API. Sources include GA4, Search Console, Bing Webmaster Tools, Semrush and Ahrefs. At 10 clients it is the cheapest white label here. A June 2026 AppSumo review reports client dashboards disappearing after an unannounced CNAME change.
Key details:
- Best for: budget-conscious agencies with 10 or more clients.
- What it does: white-label dashboards and reports, scheduled delivery, API and MCP.
- Free tier: no free plan. 15-day trial, no credit card.
- Pricing: $5 per client a month with a 10-client minimum, or $4 billed yearly, white label included.
- Rating: AppSumo 4.1 from 142 reviews.
- Watch for: a June 2026 AppSumo review reports dashboards vanishing after an unannounced CNAME change.
Pros
- $50 a month covers 10 white-labelled clients.
- Unlimited reports, sources and team users.
- SEO sources from Search Console to BrightLocal.
Cons
- Few reviews, the most on AppSumo at 4.1.
- A reported domain change made client dashboards disappear.
The lowest bill for 10 white-labelled clients, with more reliability risk than the tools above it.
6. Semrush My Reports: Best for existing Semrush users
My Reports is the report builder inside Semrush, and has carried Semrush’s agency reporting since the Agency Growth Kit and its Client Portal were discontinued. White label is metered per report: a $20 Pro Report adds branding, a custom domain, external integrations and link sharing, while a $10 Base Report carries no branding. The SEO plan starts at $117.33 a month on annual billing, and the SEO + AI Search plans add 50 to 200 prompts tracked daily, on top of AI visibility reports.
Key details:
- Best for: agencies already paying for Semrush.
- What it does: Semrush rank, backlink and audit data, Google Analytics, Search Console, monthly to hourly scheduling.
- Free tier: yes, a Free plan with 1 Base report and no white label. 7-day trial of paid plans.
- Pricing: SEO plan $117.33 a month (annual), plus $20 per white-label report.
- Rating: G2 4.4 from 4,071 reviews, for the whole suite.
- Watch for: 10 client sites need the Pro+ plan ($299), so 10 branded reports cost $499 a month.
Pros
- Native rank, backlink and audit data.
- Daily prompt tracking on the SEO + AI Search plans.
- More reviews than any tool here.
Cons
- Every branded report adds $20 a month.
- No client portal since the Agency Growth Kit shutdown.
Sensible if Semrush is already on the card.
7. Nightwatch: Best for rank and AI-visibility reports
Nightwatch is a rank tracker that also measures brand visibility in AI answers on every plan, across ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overview. Rankings cover Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps, next to a site audit, Google Analytics and Search Console. White-label reports carry your logo, colours and custom domain, with automated PDF and email delivery, from the Professional plan at €159 a month on annual billing or €199 monthly.
Key details:
- Best for: agencies reporting rankings and AI answers.
- What it does: rank tracking, AI visibility on six AI surfaces, site audit, white-label reports.
- Free tier: no free plan. 14-day trial, no credit card.
- Pricing: Starter €79 a month (annual); white label from Professional at €159 (annual). Prices shown in euros.
- Rating: G2 4.7 from 64 reviews.
- Watch for: no white label on Starter, and paid media needs another tool.
Pros
- AI-search visibility on every plan, across six AI surfaces.
- Rank tracking on YouTube, Bing and Yahoo as well as Google.
- Custom-domain reports from Professional.
Cons
- No white label on the €79 Starter plan.
- Paid media needs another tool.
The pick when the client report is rankings plus AI answers.
8. Raven Tools: Best for many client domains on a budget
Raven Tools, owned by TapClicks, is an SEO toolset priced by domain count. Small Biz and Start include branded reports, read-only client users, a custom subdomain and branded email. Your own domain starts at Grow, which covers 80 domains for $139 a month prepaid annually or $199 monthly. Data comes from Moz and Majestic backlinks, Search Console, Google Analytics, a native rank tracker and a site auditor. Annual plans are prepaid, non-refundable and cannot be downgraded mid-term.
Key details:
- Best for: agencies managing many client domains.
- What it does: rank tracker, site auditor, Moz and Majestic backlinks, automated client reports.
- Free tier: no free plan. 7-day trial.
- Pricing: Small Biz $39 a month prepaid annually ($49 monthly); custom domain from Grow at $139 (annual).
- Rating: G2 4.2 from 154 reviews.
- Watch for: Raven’s FAQ says Start “effectively costs $99 a month” against $79 in its pricing table.
Pros
- Branded reports and read-only client users on every plan.
- 80 client domains on Grow for $139 a month (annual).
- Rank tracker, site auditor and backlinks in one tool.
Cons
- Custom domain only from Grow.
- No AI-search visibility tracking.
Strong value per domain, if a prepaid year suits you.
9. Databox: Best for business KPIs beyond SEO
Databox puts rankings next to the client’s business numbers. Its SEO sources include GA4, Search Console, Semrush, Ahrefs, Moz and AccuRanker. The Agency plan starts at $79 a month on annual billing for unlimited users, 4 accounts and 20 data sources. White label is a separate add-on at $200 a month on annual billing ($250 monthly) that adds your logo, colours and domain.
Key details:
- Best for: agencies that report business KPIs alongside SEO.
- What it does: dashboards, scheduled snapshots, alerts, 130+ integrations plus databases and spreadsheets.
- Free tier: yes, a Free plan with 3 data sources and 1 dashboard.
- Pricing: Agency from $79 a month (annual) or from $99 monthly; white label $200 a month extra on annual billing ($250 monthly).
- Rating: Capterra 4.6 from 205 reviews.
- Watch for: the white label costs more than the Agency plan itself.
Pros
- A Free plan for the first dashboard.
- 130+ integrations plus databases and spreadsheets.
- Unlimited users on the Agency plan.
Cons
- White label adds $200 a month.
- Growth means buying account packs.
Worth it when clients judge you on business numbers too.
10. Whatagraph: Best for large multi-brand teams
Whatagraph has moved upmarket as a marketing intelligence platform, with IQ Agents that build sources, blends and reports. Its Max plan starts at €999 a month, billed annually only, with unlimited users and reports and 50 source credits. White-label branding is included, but a custom report domain is only an add-on to the custom-priced Prime plan. There is no free plan or self-serve trial, only a demo.
Key details:
- Best for: large multi-brand teams that buy on annual contracts.
- What it does: AI agents that build reports, automated PDF emails, goals and alerts, 68 integrations.
- Free tier: no. Demo only.
- Pricing: Max from €999 a month billed annually, white-label branding included. Prices shown in euros.
- Rating: G2 4.5 from 283 reviews.
- Watch for: a custom report domain needs Prime plus an add-on.
Pros
- Unlimited users and reports on every plan.
- AI agents that assemble sources and reports.
- An EU data centre.
Cons
- A €999 a month entry price on an annual contract.
- A custom report domain only as a Prime add-on.
Built for large teams with procurement budgets.
11. Data Studio (formerly Looker Studio): Best free option
Data Studio is Google’s free report builder; Google renamed Looker Studio to Data Studio. It connects to more than 1,400 data sources and schedules delivery by email or Slack. You can place your own logo on the canvas. Reports stay on datastudio.google.com addresses unless you embed them on your own site. It is enough to build an AI search traffic dashboard before paying for anything. It ranks last here because it has no white-label setting at all.
Key details:
- Best for: agencies with a few clients on Google data and no budget.
- What it does: self-service reports, 1,400+ data sources, a template gallery, email and Slack scheduling.
- Free tier: yes, the core product is free.
- Pricing: $0. There is no white-label setting.
- Rating: G2 4.4 from 476 reviews.
- Watch for: non-Google sources usually need paid partner connectors.
Pros
- Free, with more than 1,400 data sources.
- Search Console and Google Analytics templates ready to copy.
- Scheduled email and Slack delivery.
Cons
- No white-label setting or custom domain.
- No native rank tracking or backlink data.
The right start for a few clients on Google data alone.
What 10 clients cost a month
These costs assume 10 clients with 3 data sources each, monthly billing where offered, and the cheapest tier with a custom domain.
| Tool | Monthly cost, 10 clients | What it is made of |
|---|---|---|
| Oviond | $50 | 10 clients at $5 |
| Swydo | $159 | $69 with 10 sources, plus 20 sources at $4.50 |
| DashThis | $164 | Professional: 10 dashboards, 40 sources |
| SE Ranking | $172.20 | Core $103.20 plus Agency Pack $69, annual billing |
| Raven Tools | $199 | Grow, the first tier with a custom domain |
| AgencyAnalytics | $250 | 10 clients at $25, rank tracking extra |
| Databox | $499 | Agency $99, 6 account packs at $25, white label $250 |
| Semrush My Reports | $499 | Pro+ plan $299, which 10 client sites need, plus 10 Pro Reports at $20 |
| Nightwatch | €199 | Professional, monthly |
| Whatagraph | From €999 | Max, annual billing only |
| Data Studio | $0 | No white-label setting |
With one source per client, Swydo drops to $69 a month. AgencyAnalytics gets relatively cheaper when clients have many sources.
How to choose a white-label SEO reporting tool
Check three things before you buy.
- Where the white label sits. Check the custom domain and the sender email as well as the logo. AgencyAnalytics, DashThis, Swydo and Oviond include the white label. SE Ranking, Semrush and Databox sell it as an add-on.
- How the price scales with your client list. AgencyAnalytics and Oviond charge per client, DashThis per batch of dashboards, Swydo per connected account and Semrush per branded report. Many small clients on few sources favour Swydo or Oviond.
- Where the SEO data comes from. SEO platforms generate rankings themselves; dashboard tools import them. For AI visibility, Nightwatch, SE Ranking and Semrush’s AI Search plans include it, and AgencyAnalytics sells it as a beta add-on. Agencies that sell AI visibility as a separate service can pair any tool here with a dedicated AI visibility tracker.
White-label SEO reporting tools: summary table
| Rank | Tool | Best for | White label from | Free tier | Starting price | Rating |
|---|---|---|---|---|---|---|
| 1 | AgencyAnalytics | Best overall for SEO agencies | Included on the single plan | 14-day trial, no card | $20 per client a month (annual) | G2 4.7 (463) |
| 2 | SE Ranking | Best for SEO-first agencies | Agency Pack, +$69 a month, annual only | 14-day trial, no card | $103.20 a month (annual) | G2 4.7 (1,610) |
| 3 | DashThis | Best for agencies with a steady client count | Included on every plan | 14-day trial | $44 a month (annual) | G2 4.7 (94) |
| 4 | Swydo | Best for agencies whose clients use one or two data sources | Included on the single plan | 14-day trial, no card | $69 a month (monthly), 10 sources | G2 4.6 (115) |
| 5 | Oviond | Best budget pick for 10+ clients | Included, 10-client minimum | 15-day trial, no card | $40 a month for 10 clients (annual) | AppSumo 4.1 (142) |
| 6 | Semrush My Reports | Best for existing Semrush users | Pro Report, $20 per report a month | Free plan, 1 unbranded report | $117.33 a month (annual) | G2 4.4 (4,071) |
| 7 | Nightwatch | Best for rank and AI-visibility reports | Professional plan, €159 a month (annual) | 14-day trial, no card | €79 a month (annual) | G2 4.7 (64) |
| 8 | Raven Tools | Best for many client domains on a budget | Subdomain on every plan, custom domain from Grow | 7-day trial | $39 a month (annual, prepaid) | G2 4.2 (154) |
| 9 | Databox | Best for business KPIs beyond SEO | Add-on, $200 a month (annual) or $250 monthly | Free plan, 3 data sources | Agency from $79 a month (annual) | Capterra 4.6 (205) |
| 10 | Whatagraph | Best for large multi-brand teams | Branding on Max, custom domain as a Prime add-on | No, demo only | From €999 a month (annual) | G2 4.5 (283) |
| 11 | Data Studio | Best free option | No white-label setting | Free | $0 | G2 4.4 (476) |
Conclusion
AgencyAnalytics is the best white-label SEO reporting tool for most agencies: custom domain, branded email and client portal on one plan at $20 per client a month. SE Ranking suits SEO-first agencies, at $172.20 a month with the Agency Pack. DashThis puts the full white label on every plan from $44, and Oviond covers 10 white-labelled clients for $50 a month.
Run the trial on your own domain before signing an annual plan.