AgencyAnalytics Alternatives: The 12 Best Tools (2026)

TL;DR

• Swydo is the best AgencyAnalytics alternative for most agencies.
• It keeps white label, a custom domain and client portals on one plan, scores 4.6 on G2 from 116 reviews, and 25 clients cost $361.50 a month against $625.
• SE Ranking fits SEO-first agencies, DashThis suits a steady client count, and Oviond charges $5 per client with white label included.
• Databox and Semrush each cost $499 at 10 clients.
• Data Studio is free but has no white-label setting.
• Swydo bills per connected data source, so clients with many sources raise the price.

Swydo is the best AgencyAnalytics alternative for most agencies. It does the same job, multichannel client reports under your own logo and domain with a client portal, and 25 clients cost $361.50 a month against $625 on AgencyAnalytics, at 3 data sources per client.

SE Ranking suits SEO-first agencies, DashThis suits a steady client count, and Oviond charges $5 per client with white label included.

AgencyAnalytics alternatives at a glance

Short on time? Here is the ranked shortlist, with AgencyAnalytics as the reference row.

Tool	Best for	White label included?	Custom domain	AI summary	SEO data native	Starting price	Cost at 10 clients	Rating
AgencyAnalytics (for reference)	The comparison baseline	Yes, single plan	Yes	Yes, AgencyAI (AI Tracker is an add-on)	Rank Tracker add-on	$20 per client a month (annual), $25 monthly	$250	G2 4.7 (463)
Swydo	Best overall AgencyAnalytics alternative	Every plan	Yes	Yes, Swydo AI	Connectors only	$69 a month, 10 sources included	$159	G2 4.6 (116)
DashThis	Best for agencies with a steady client count	Every plan	Yes	Yes, AI Insights	Connectors only	$44 a month (annual), $54 monthly	$164	G2 4.7 (94)
SE Ranking	Best for SEO-first agencies	Agency Pack, +$69 a month, annual only	Yes	Yes, with the Agency Pack	Yes	$103.20 a month (annual)	$172.20	G2 4.7 (1,619)
Oviond	Best for agencies with 10 or more clients on a tight budget	Every plan	Yes	MCP connectors only	Connectors only	$5 per client a month, 10-client minimum	$50	AppSumo 4.1 (143)
Nightwatch	Best for agencies that sell rank and AI-prompt tracking	Professional and up	Yes, Professional and up	Ask AI agent	Yes	EUR 79 a month (annual)	EUR 199	G2 4.7 (64)
Raven Tools	Best for agencies that want a classic SEO toolset	Subdomain from Start, full from Grow	From Grow	None	Yes	$39 a month (annual, prepaid), $49 monthly	$199	G2 4.2 (154)
Databox	Best for agencies that want an AI analyst and BI depth	Add-on, $250 a month	Yes, with the add-on	Yes, Genie	Connectors only	Free plan; Agency $79 a month (annual), $99 monthly	$499	G2 4.4 (194)
Whatagraph	Best for larger agencies that want a success manager	Max plan	Prime add-on only	Yes, IQ agents	Connectors only	EUR 699 a month, annual only	EUR 699	G2 4.5 (286)
Reportz	Best for small agencies that want one dashboard per client	Every plan	Yes	Not yet	Connectors only	$9.90 per dashboard a month	about $99	Capterra 4.6 (29)
Reporting Ninja	Best for agencies that want the lowest white-label 10-client bill	Every plan	Yes	Yes, AI Center (beta)	Connectors only	$25 a month, 10 reports	$25	G2 5.0 (2)
Semrush	Best for agencies already on Semrush	Pro Report, $20 per report	Yes, on Pro Reports	Yes, AI Summary	Yes	$117.33 a month (annual), $139 monthly	$499	G2 4.4 (4,299)
Data Studio (formerly Looker Studio)	Best free option	No white-label setting	No	None listed	Connectors only	$0	$0	G2 4.4 (476)

Why agencies switch from AgencyAnalytics

AgencyAnalytics has one per-client plan: $25 per client a month, or $20 on annual billing. That is $250 a month for 10 clients and $625 for 25 on monthly billing, or $200 and $500 billed annually. The Enterprise plan starts at 25 clients with a volume-based discount, so $625 is the list price at that size.

The single plan carries the white label (logo, colour scheme, custom domain, custom email), the client portal, unlimited data sources, reports and users, 90+ integrations, AI insights and MCP access for ChatGPT and Claude. Two things sit outside it. Rank Tracker costs $50 per 500 keywords monthly ($41.67 annual), and the AI Tracker for brand visibility, sentiment and citations costs $25 per 250 credits monthly ($20.83 annual). Annual plans carry a 1-year commitment, monthly plans cancel any time, and a 30-day money-back guarantee applies.

AgencyAnalytics scores 4.7 on G2 from 463 reviews and 4.8 on Capterra from 116, and it has Trustpilot at 2.9 from 24. Three G2 reviews from 2025 and 2026 show where agencies push back:

• AI add-on cost. Shannon M. on G2, June 2026, 4.5 out of 5: “though they do have an AI tool, it costs more and the last time I tried it wasn’t as useful as I hoped it would be”
• Price against alternatives. Himalay P. on G2, June 2026, 4 out of 5: “I can say isnt the cheapest of all. and AI feature is not yet there to make the most out of AA.”
• Scaling to more clients. Amanda C. on G2, November 2025, 0.5 out of 5: “I have 5 clients in there currently, I can’t imagine spending time to add my other 15 clients and then have an integration break like it has - that would entirely disable my business.”

The strengths are real: the white label and portal come with the plan, and the per-client price is simple to quote. The alternatives below differ mainly on AI cost, the 25-client bill and how many connectors they carry.

What is the best AgencyAnalytics alternative?

Swydo is the best alternative on the evidence. It matches AgencyAnalytics’ scope (white label, custom domain, sender-email domain, client portals, unlimited clients and users), it carries 4.6 on G2 from 116 reviews, and its bill is lower at both 10 and 25 clients when each client uses about 3 sources. The right pick shifts with the agency:

• SE Ranking when native rankings, backlinks and AI-search data are what clients pay for.
• DashThis when the client count is steady and white label must be on every plan, from $44 a month.
• Oviond when 10 or more small clients need the lowest per-client rate that names one, $5.
• Nightwatch when rank and AI-prompt tracking are the service.
• Databox or Whatagraph when an AI analyst or a success manager matters more than the bill.
• Data Studio when the budget is zero and a white label is not required.

How we ranked these

• Client reporting fit. Multichannel reports, a client portal and scheduled sends, which is what AgencyAnalytics does.
• White label at the entry price. Logo, custom domain and sender email on the plan you would buy rank above an add-on or a higher tier.
• SEO data depth. Native rank tracking, backlinks, audit and AI-search tracking.
• G2 score and review count, from the platform that carries the most reviews for that vendor.
• What 10 and 25 clients cost a month.
• A free period without a card.

The 12 best AgencyAnalytics alternatives in 2026

1. Swydo: Best overall AgencyAnalytics alternative

Swydo sells one plan with every feature and bills by connected data source: $69 a month includes 10 sources, then $4.50 per source up to 100, with unlimited clients, users, dashboards and reports. White label covers a custom domain such as reporting.yourcompany.com, report emails sent from your own verified domain, brand templates and client portals. A gallery of 19+ report templates includes SEO, Search Console, SE Ranking and Semrush reports, and 38 integrations span Google, Meta, LinkedIn, TikTok and ChatGPT ads. A new account opens with an example client and an example report on Google Ads and LinkedIn Ads data, and the Swydo AI panel answers questions about it. At 3 sources per client the bill is $159 a month for 10 clients and $361.50 for 25, against $250 and $625 on AgencyAnalytics. SEO data arrives through connectors, since Swydo has no native rank tracker.

Key details:

• Best for: agencies that want AgencyAnalytics’ job (multichannel reports, white label, client portal) at a lower bill.
• What it does: dashboards and reports, client portals, custom domain, scheduled sends, goal alerts, AI summaries, 38 integrations, MCP for Claude and ChatGPT.
• Free tier: no free plan. 14 days free, no credit card.
• Pricing: $69 a month with 10 sources, then $4.50 per source (11 to 100), $3.00 (101 to 500) and $2.00 beyond.
• Rating: G2 4.6 from 116 reviews.
• Watch for: every connected account bills as a source, so 6 sources per client brings 10 clients to $294 a month.

2. DashThis: Best for agencies with a steady client count

DashThis prices by dashboard, one dashboard per client report, and every plan lists white label: custom logo, white-labeled dashboards, a custom domain and a custom sender email. Professional covers 10 dashboards and 40 sources for $164 a month ($139 billed yearly), and Business covers 25 dashboards and 100 sources for $324 ($279 yearly). A new account opens on a GA4 sample dashboard, and an AI Insights panel summarises it with Summary, Opportunities, Wins and Issues presets. Connectors reach Search Console, Semrush, Ahrefs, Moz, WebCEO and Keyword.com, and there is no native rank tracker. Reports go out by shareable link and automated email, and 3 sources for each of 10 clients uses 30 of the 40 sources in Professional.

Key details:

• Best for: agencies with a steady client count and one or two sources per client.
• What it does: marketing dashboards, SEO report templates, automated email reports, AI Insights, 34+ integrations, MCP.
• Free tier: no free plan. 14 days free, no credit card.
• Pricing: Individual $44 a month (annual) or $54 monthly, white label included; Professional $164 monthly.
• Rating: G2 4.7 from 94 reviews.
• Watch for: every connected account counts against the source cap, and Individual stops at 15.

3. SE Ranking: Best for SEO-first agencies

SE Ranking is an SEO platform first, and its white label comes through the Agency Pack, a $69 a month add-on sold only with annual billing. The pack adds 30 client seats, white label for the platform and reporting, unlimited scheduled reports and AI summaries. Core, at $103.20 a month on annual billing, covers 10 projects with native rank tracking across Google’s top 100, backlink monitoring, a website audit and AI Visibility tracking, and the full SE Ranking review covers the platform in depth. Core plus the pack costs $172.20 a month for 10 clients, and Growth plus the pack costs $292.20 for 25. SE Ranking carries 1,619 G2 reviews at 4.7, the second most G2 reviews here after Semrush, and offers API and MCP access.

Key details:

• Best for: SEO-first agencies that want native rank, backlink and AI-search data under their own brand.
• What it does: rank tracking, backlinks, site audit, AI Visibility tracking, Report Builder with templates and scheduled emails, GA4 and Search Console data.
• Free tier: no free plan. 14 days free, no credit card.
• Pricing: Core $103.20 a month (annual) or $129 monthly; Growth $223.20 (annual); Agency Pack +$69 a month, annual only.
• Rating: G2 4.7 from 1,619 reviews.
• Watch for: the Agency Pack is annual-only, reporting centres on SEO sources over paid and social, and signup asks for a work email address.

4. Oviond: Best for agencies with 10 or more clients on a tight budget

Oviond charges $5 per client a month ($4 on annual billing) with a 10-client minimum, and the $50 floor includes white-label reports, unlimited reports, sources and users, the API and MCP. A new client opens on a demo Digital Marketing Dashboard with four tabs, a DEMO ribbon on every widget and a Connect button, and the template gallery holds 9+ layouts. Settings hold agency branding uploads, a Custom Domains page (one domain allowed) and Email settings that accept a sender domain or an SMTP server, all open without a plan lock. Data sources include GA4, Search Console, Bing Webmaster Tools, Ahrefs and Advanced Web Ranking, and 25 clients cost $125 a month. The ratings split: 4.13 from 143 reviews on AppSumo, which sells lifetime deals, against 3.9 from 22 on G2.

Key details:

• Best for: agencies with 10 or more small clients that want one flat price per client.
• What it does: white-label dashboards and reports, custom domain, branded sender, scheduled reports, 70+ sources, API and MCP.
• Free tier: no free plan. 15 days free, no credit card.
• Pricing: $5 per client a month, 10-client minimum ($50); $4 per client billed yearly.
• Rating: AppSumo 4.13 from 143 reviews; G2 3.9 from 22.
• Watch for: no built-in AI summary button, since AI access runs through MCP connectors for ChatGPT, Claude and other clients.

5. Nightwatch: Best for agencies that sell rank and AI-prompt tracking

Nightwatch is a rank tracker with white-label reports. Starter is EUR 79 a month on annual billing for 500 keywords, 50 AI prompts and 5 websites, and Professional adds white label reports with your logo, colours and a custom domain, the Looker Studio integration, unlimited seats and the API at EUR 159 annual or EUR 199 monthly. AI prompt tracking runs on every plan across Google AI Mode, Google AI Overview, ChatGPT, Perplexity and Gemini. The report builder offers Basic, Progress and Competitor templates, PDF, CSV and HTML output, a logo selector and a schedule toggle. An Ask AI agent answers keyword questions from Google Ads Keyword Planner data. The free period allows 250 keywords, 20 URLs and 3 AI prompts.

Key details:

• Best for: agencies that sell rank tracking and AI-prompt tracking to clients and want white-label reports on top.
• What it does: keyword rank tracking on Google, YouTube and Bing, AI prompt tracking, site audit, keyword research, scheduled reports.
• Free tier: no free plan. 14 days free, no credit card.
• Pricing: Starter EUR 79, Professional EUR 159, Agency EUR 399 a month (annual); Professional is EUR 199 monthly.
• Rating: G2 4.7 from 64 reviews.
• Watch for: prices are in euros, and large keyword lists across 25 clients can push the bill to the EUR 399 Agency plan.

6. Raven Tools: Best for agencies that want a classic SEO toolset

Raven Tools is an older all-in-one SEO toolset with unlimited automated client reports on every plan and free read-only client users. Adding a campaign for a public domain produces a dashboard within minutes with Majestic backlinks, Citation Flow, Trust Flow, Domain Authority, load time and page speed, plus auto-created SEO, Social and Ads report templates. The SEO template asks for a GA4 connection before its traffic widgets fill. White label splits by tier: Start ($109 monthly, 20 domains) gives a subdomain, branded email and branded reports, and Grow ($199 monthly, 80 domains) adds the full white label with a custom domain. The plan screen says full white labeling is available only in Grow, Thrive and Lead, the SERP Tracker is labelled beta, and the app has no AI summary control.

Key details:

• Best for: agencies with many client domains that want rank tracking, a site auditor and backlinks in one toolset.
• What it does: SERP tracker (beta), site auditor, Majestic backlinks, GA4 and Search Console reporting, WYSIWYG reports, 25+ sources.
• Free tier: no free plan. 7 days free, with a card entered only on upgrade.
• Pricing: Small Biz $49, Start $109, Grow $199, Thrive $299, Lead $479 a month; $39 to $399 prepaid yearly.
• Rating: G2 4.2 from 154 reviews.
• Watch for: the custom domain needs Grow at $199 a month, and annual plans are a prepaid contract.

7. Databox: Best for agencies that want an AI analyst and BI depth

Databox is an analytics and BI platform with an Agency plan: $99 a month ($79 annual) includes 4 accounts, 20 sources and unlimited users, and each extra account pack adds 1 account and 5 sources for $25 ($20 annual). White label is a separate add-on at $250 a month ($200 annual) that swaps in your own logo, colours and domain. A Free plan gives 1 user, 3 sources and 1 dashboard, the template gallery lists 200+ layouts including eight Semrush SEO dashboards, and the Genie AI analyst and MCP server run on credits. Databox lists 130+ connectors and has no native rank tracking. Its signup form rejects a Gmail address with the message “Please use your business email”. The 10-client bill is $499 (Agency plus 6 packs plus white label), and 25 clients cost $874.

Key details:

• Best for: agencies that want an AI analyst and BI-style dashboards across marketing and business data.
• What it does: dashboards, 200+ templates, 130+ connectors, Genie AI analyst, performance summaries, MCP.
• Free tier: yes. 1 user, 3 data sources, 1 dashboard, 50 AI credits; any plan is free for 14 days.
• Pricing: Agency $99 monthly base, packs $25, white label $250.
• Rating: G2 4.4 from 194 reviews.
• Watch for: the $250 white-label add-on is the largest line in the 10-client bill.

8. Whatagraph: Best for larger agencies that want a success manager

Whatagraph targets larger agencies. Max starts at EUR 699 a month on annual billing and includes unlimited users and reports, from 50 source credits (1 credit per connected data account), white-label branding and a dedicated success manager. Prime is custom-priced and adds Looker Studio transfer and priority support, with a custom report domain, a public API and SAML sign-in as add-ons. There is no free plan and no self-serve free period, only a demo booking. Whatagraph IQ and IQ Agents sit on both plans, and AI visibility reporting appears at the Mid and Heavy agent-usage levels. Its report templates, such as the Organic Traffic Report, open with a written performance summary. Ten clients at 3 sources each fit within the 50 credits of Max, and extra credits have no listed price.

Key details:

• Best for: larger agencies that want managed AI agents and a dedicated success manager.
• What it does: multichannel report templates, IQ summaries and agents, goals and alerts, automated email with PDF.
• Free tier: none. Demo only.
• Pricing: Max from EUR 699 a month, billed annually; Prime custom.
• Rating: G2 4.5 from 286 reviews.
• Watch for: annual billing only, no custom domain on Max, and the cost above 50 credits has no listed price.

9. Reportz: Best for small agencies that want one dashboard per client

Reportz bills one dashboard per client: $9.90 per dashboard on the pricing page at 8 dashboards, and $9.50 per dashboard on the subscription screen at 25 dashboards, which is $237.50 a month. The Create a Dashboard screen offers 6 SEO templates, 3 social, 7 e-commerce, 3 general and 17 PPC, and the Full SEO Report template builds a 21-widget dashboard in under 10 seconds with a Click to set data button on each widget. Source tiles number 21, including Search Console, Ahrefs, Semrush, SE Ranking, AccuRanker and Serpstat. Company Settings take a logo, a subdomain URL for dashboards and a custom from-email address, with no plan lock. Sharing runs through PDF export, a copied URL and Mail reporting, and the AI analyst is listed as upcoming.

Key details:

• Best for: small agencies that want one simple dashboard per client with SEO connectors.
• What it does: white-label KPI dashboards, 36 templates, PDF and emailed reports, shareable links with an optional password.
• Free tier: no free plan. 15 days free, no credit card.
• Pricing: $9.90 per dashboard a month on the pricing page; $9.50 at 25 dashboards.
• Rating: Capterra 4.6 from 29 reviews; G2 4.8 from 18.
• Watch for: there is no sample dataset, so every template shows placeholders until a source is connected.

10. Reporting Ninja: Best for agencies that want the lowest white-label 10-client bill

Reporting Ninja lists “Every Feature on Every Plan” and white label with a client portal on all four plans: Starter is $25 a month for 10 reports and Small is $50 for 30. The app holds a 65-template catalog, 29 data sources, a Data Studio connector, Google Sheets, a REST API and an MCP connector. The client portal takes a portal name, logo, favicon, a subdomain and a custom domain through a CNAME record, and brand templates control the cover, fonts and footer. An AI Center shows 300 credits and is labelled beta. The sample Monthly SEO report lists 5,133 clicks on 1,323,933 appearances with a 0.21% click-through rate, which divides out to 0.39%. It ranks near the bottom on evidence, with 2 reviews on G2.

Key details:

• Best for: agencies that want the lowest white-label 10-client bill and a client portal.
• What it does: report builder, 65 templates, client portal, brand templates, alerts, calculated metrics, AI Center, MCP.
• Free tier: no free plan. 15 days free, no credit card.
• Pricing: Starter $25, Small $50, Medium $88, Large $150 a month.
• Rating: G2 5.0 from 2 reviews.
• Watch for: whether one report equals one client depends on how the reports are built, and only Search Console and Google Business Profile cover SEO.

11. Semrush: Best for agencies already on Semrush

Semrush brands reports through My Reports rather than a standalone white-label plan. A Base Report costs $10 a month, and a Pro Report costs $20 a month per report and adds white-labeling, branding, a custom domain for reports and 20+ third-party integrations. AI Summary is available in both report types, and reports schedule daily, weekly or monthly with PDF export. Semrush discontinued its Agency Growth Kit client portal. Plan website caps (5, 5 and 15) mean 10 client sites need Pro+ at $299 monthly, so 10 clients cost $499 with 10 Pro Reports, and the Semrush review covers the suite itself. Prompt tracking is included on the SEO + AI Search plans, and the 4,299 G2 reviews at 4.4 are the most of any tool in this list.

Key details:

• Best for: agencies already running client sites in Semrush that want branded reports from the same data.
• What it does: rank tracking, backlinks, site audit, keyword research, AI visibility reports, branded My Reports with AI Summary.
• Free tier: a Free plan exists.
• Pricing: SEO $139, Starter $199, Pro+ $299 a month; Pro Report $20 per report.
• Rating: G2 4.4 from 4,299 reviews.
• Watch for: branding is charged per report, and 25 clients need the custom-priced Advanced plan.

12. Data Studio (formerly Looker Studio): Best free option

Data Studio is Google’s free report builder, formerly called Looker Studio, and datastudio.google.com now serves the old Looker Studio address. Google’s Cloud pricing page lists Data Studio at no charge and Data Studio Pro at $9 per user per project per month, which adds team content management, Google Cloud support and admin controls. The report gallery has Featured, Marketing Templates and Community tabs, and a third-party All-in-one Search Console template opens with demo numbers on organic pages, keywords, impressions, clicks and average position. Reports are shared from datastudio.google.com links, and Data Studio has no white-label setting. The AI search traffic dashboard built in Looker Studio shows what a free report can do with GA4 data. It sits last here because white label is the gate for this list.

Key details:

• Best for: agencies with a few clients on Google data and no budget.
• What it does: self-service reports and dashboards, a template gallery, community templates, connectors to Google sources.
• Free tier: yes, Data Studio is free.
• Pricing: $0. Data Studio Pro is $9 per user per project per month.
• Rating: G2 4.4 from 476 reviews.
• Watch for: non-Google sources usually need paid partner connectors.

What 10 and 25 clients cost a month

At 10 clients, seven dollar-priced white-label tools cost less than AgencyAnalytics’ $250: Reporting Ninja, Oviond, Reportz, Swydo, DashThis, SE Ranking and Raven Tools. Databox and Semrush cost $499 each. At 25 clients, only Databox ($874) costs more than AgencyAnalytics’ $625 list price among the dollar-priced tools with a published 25-client bill.

Tool	Monthly cost, 10 clients	Monthly cost, 25 clients	What it is made of
Reporting Ninja	$25	$50	Starter, then Small
Oviond	$50	$125	$5 per client, 10-client minimum
Reportz	about $99	$237.50	$9.90 per dashboard at 10, $9.50 at 25
Swydo	$159	$361.50	$69 with 10 sources, plus extra sources at $4.50
DashThis	$164	$324	Professional, then Business
SE Ranking	$172.20	$292.20	Core or Growth plus Agency Pack, annual billing
Raven Tools	$199	$199	Grow, the first tier with a custom domain
AgencyAnalytics	$250	$625	Per client at $25, rank tracking extra
Databox	$499	$874	Agency plus account packs plus white label
Semrush	$499	Custom quote	Pro+ plus 10 Pro Reports
Nightwatch	EUR 199	EUR 199	Professional, monthly; keyword caps can lift 25 clients to the EUR 399 Agency plan
Whatagraph	EUR 699	No listed price	Max, annual billing only
Data Studio	$0	$0	No white-label setting

Swydo’s bill drops to $69 when each of 10 clients has 1 source, and rises to $294 at 6 sources each. The per-client tools (AgencyAnalytics, Oviond) do not change with the source count.

Which AgencyAnalytics alternative charges per data source instead of per client?

Swydo. One connected account, such as a Google Ads account for one client, is one source. The plan includes 10 sources for $69 a month, then $4.50 for sources 11 to 100, $3.00 for 101 to 500 and $2.00 beyond. Ten clients with 1 source each cost $69, with 3 sources each $159 and with 6 sources each $294. Clients, users, dashboards and reports are unlimited.

DashThis prices by dashboard and caps sources per plan (15, 40, 100 and 200 across the first four plans). Whatagraph sells source credits, with 1 credit per connected data account and 50 credits in Max. Databox bundles 5 sources with each $25 account pack. AgencyAnalytics and Oviond charge per client whatever the source count.

Are there free alternatives to AgencyAnalytics?

AgencyAnalytics has no free plan, only 14 days free without a card. Data Studio is the free alternative: Google lists it at no charge, and a few clients on Google data fit the Looker Studio dashboard for AI search traffic. It has no white-label setting. Databox has a Free plan with 1 user, 3 data sources and 1 dashboard, and its white label is a $250 monthly add-on.

Free periods run 14 days at SE Ranking, DashThis, Swydo, Nightwatch and Databox, 15 days at Oviond, Reportz and Reporting Ninja, and 7 days at Raven Tools. Whatagraph offers a demo only.

Where the white label sits in each tool

A white label has three layers: logo and colours, a custom domain and a sender email. Plans split on the second and third, the same split that sorts the white-label SEO reporting tools. In AgencyAnalytics, Settings has a Domain page with a subdomain on agencyanalytics.app or a custom domain, and the custom email address field is changed through Contact Support.

Swydo’s Custom domain page has a Configure button for sharing reports on your own domain, and its Email domain setting sends report emails from a verified domain.

DashThis previews three options, a custom sender email, a custom domain for the shareable link and removal of its logo, and lists them on every paid plan. Raven Tools reserves full white labeling for Grow, Thrive and Lead.

Which AgencyAnalytics alternatives include AI summaries and AI search tracking?

AI summaries come with AgencyAnalytics (AgencyAI), Swydo, DashThis, Reporting Ninja (AI Center, beta), Databox (Genie), Whatagraph (IQ), Semrush (AI Summary) and SE Ranking (with the Agency Pack). Oviond routes AI through MCP connectors for ChatGPT, Claude and other clients. Each summary reads the dashboard in front of it, and the figures it quotes deserve a check before they go to a client.

• DashThis AI Insights on its sample GA4 dashboard states the engagement rate fell from 1.09 in August to 0.65 in September. The dashboard widget shows 64.93% for September.
• Swydo AI on the example report states total spend of $88,331.86. The report table shows total cost of $89,686.62. The same answer gives Google’s cost per conversion as $4.65 and as $16.39.
• Nightwatch Ask AI introduces its five suggested keywords with “All are low-competition” and lists costs per click from $30 to $162.
• AgencyAI, asked for a summary of a client’s Google PageSpeed results, answered that no PageSpeed metrics were available for September 1 to 30, 2026, on a dashboard that shows PageSpeed scores.

AI-search tracking is a separate feature. Nightwatch, SE Ranking and Semrush include it in their plans, Whatagraph includes AI visibility at its Mid and Heavy agent-usage levels, and AgencyAnalytics sells an AI Tracker add-on that reports the AI search analytics metrics of visibility, sentiment and citations. Agencies that sell AI visibility as its own service can pair any tool here with a dedicated AI visibility tracker.

How to switch from AgencyAnalytics

1. List every client with its connected sources, report templates and send schedules. The source count per client decides the bill at Swydo, DashThis and Whatagraph.
2. Save past reports as PDFs. A new tool rebuilds charts from the source platforms, so the history it shows depends on what each platform returns.
3. Check the AgencyAnalytics billing term. Monthly plans cancel any time, and annual plans carry a 1-year commitment.
4. Set up the white label first: upload the logo and colours, create the CNAME record for the custom domain, and verify the sender domain.
5. Rebuild one client end to end from a template, then compare each number with AgencyAnalytics for the same date range.
6. Add the metrics clients now ask about: AI referral traffic from GA4, AI search share of voice and the GEO KPIs.
7. Run both tools for one reporting cycle, send the new report to a friendly client, then move the rest and cancel.

AgencyAnalytics alternatives: summary table

Rank	Tool	Best for	White label	Free period	Starting price	Rating
1	Swydo	Best overall AgencyAnalytics alternative	Every plan	14 days free, no card	$69 a month, 10 sources included	G2 4.6 (116)
2	DashThis	Best for agencies with a steady client count	Every plan	14 days free, no card	$44 a month (annual), $54 monthly	G2 4.7 (94)
3	SE Ranking	Best for SEO-first agencies	Agency Pack, +$69 a month, annual only	14 days free, no card	$103.20 a month (annual)	G2 4.7 (1,619)
4	Oviond	Best for agencies with 10 or more clients on a tight budget	Every plan	15 days free, no card	$5 per client a month, 10-client minimum	AppSumo 4.1 (143)
5	Nightwatch	Best for agencies that sell rank and AI-prompt tracking	Professional and up	14 days free, no card	EUR 79 a month (annual)	G2 4.7 (64)
6	Raven Tools	Best for agencies that want a classic SEO toolset	Subdomain from Start, full from Grow	7 days free, card on upgrade	$39 a month (annual, prepaid), $49 monthly	G2 4.2 (154)
7	Databox	Best for agencies that want an AI analyst and BI depth	Add-on, $250 a month	Free plan, 14 days on any plan	Free plan; Agency $79 a month (annual), $99 monthly	G2 4.4 (194)
8	Whatagraph	Best for larger agencies that want a success manager	Max plan	None, demo only	EUR 699 a month, annual only	G2 4.5 (286)
9	Reportz	Best for small agencies that want one dashboard per client	Every plan	15 days free, no card	$9.90 per dashboard a month	Capterra 4.6 (29)
10	Reporting Ninja	Best for agencies that want the lowest white-label 10-client bill	Every plan	15 days free, no card	$25 a month, 10 reports	G2 5.0 (2)
11	Semrush	Best for agencies already on Semrush	Pro Report, $20 per report	Free plan	$117.33 a month (annual), $139 monthly	G2 4.4 (4,299)
12	Data Studio (formerly Looker Studio)	Best free option	No white-label setting	Free	$0	G2 4.4 (476)

Conclusion

Swydo is the best AgencyAnalytics alternative for most agencies: white label, custom domain and client portals on one plan, at $159 a month for 10 clients and $361.50 for 25. SE Ranking fits SEO-first agencies, at $172.20 for 10 clients with the Agency Pack. DashThis puts white label on every plan from $44, and Oviond covers 10 clients for $50 a month.

Set up one real client on your own domain during the free period before signing an annual plan.